Fundraising services include:
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Support recruitment: creation of an effective finance committee
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Telephone solicitation program: development of a phone list procedure to
create ways to keep the candidate on the phone throughout the campaign, targeting
key audiences
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Direct mail program: persuasive fundraising letters and memos to retain supporters
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PAC solicitation program
Preparation for raising funds:
- Identification: analysis of audience to target; identification of partners;
formation of a strategy committee and fundraising committee; identification
of influential members who can write letters and organize events on behalf
of the candidate, involving a
thorough audit of the candidate’s relationships and views on pertinent
issues.
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Research: analysis of particular topics of interest to a target audience with
interests similar to those of the candidate
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Planning strategies: building awareness of the candidate’s positions;
counseling the campaign on planning and executing this strategy; developing
means of asking for donations/partnerships; formation of strategy and fundraising
committee
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Ongoing meetings with senior campaign staff to discuss key messages and needs
that require fundraising
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Formation of a database of those to target at particular levels
Execution for raising funds:
- Execution of a fundraising strategy will build on planning based on past,
current, and predicted events affecting the audience
- Products may include, but are not limited to, memos to the audience, media
clips, third-party letters, direct mail
- Services also include:
- The dissemination of material (organized by theme)
to target donors in a strategically timely fashion
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Pitching or phone follow-ups to target donors and groups, such as PACs
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Scheduling of key meetings with large donors and the candidate
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Additional follow-up with large donors
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Counseling the candidate on fundraising strategy
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Monitoring of calls by the candidate
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Development of daily lists
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Weekly fundraising reports on progress
Third-Party Development:
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Research: identifying pertinent third-party groups or individuals who can
assist the candidate with credibility, branding, and identification issues;
often includes an audit of existing pertinent relationships
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Facilitating conference calls or other introductory meetings
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Identifying community event activities: analysis of those activities that
serve to promote the candidate by combining similar interests; events can include
speaking engagements (see below), meetings, dinners, and fundraisers
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Media monitoring: analysis of events or issues that are important for all parties
or as a result of the relationship
Event Planning:
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Research: analysis of pertinent issues related to the event
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Invitation and program development
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Event logistics
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List development and pitch calls
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